Deborah Croft


Deborah is an Executive & Leadership Coach and Facilitator, living in Geneva, Switzerland. Clients work with Deborah because they want to better adapt and make changes, so that they can grow both personally and professionally. Deborah works with individuals to maximise their strengths and build on their resources and resilience, to develop their leadership skills, communication skills and effectiveness at leading teams. Deborah mixes individual coaching with group coaching, successfully running workshops and programmes, both virtually and in person. She works with teams to create greater cohesion and collaboration, so that they can become a high-performing group, with clear team values and codes of conduct.

Prior to her coaching career, Deborah spent 10 years as an accredited Project Manager & Facilitator in IBM, on multi-national organisational change projects, across Europe. Deborah worked with leadership teams from several clients, across a range of industries, to help them adapt to the challenges of outsourcing; so that they could create an empowering and motivating environment for their teams, at a time of great transition and restructuring.

Skills & Accreditations

  • BA Hons European Business & French
  • Certified Professional Co-Active Coach, Coaches Training Institute CTI
  • Whole-Self-Journey Practitioner, Performance Potential System & 7 Aspects Leadership Model
  • Accredited Project Manager & Facilitator (IBM Ltd)
  • Associate Certified Coach (ACC), International Coach Federation (ICF)
  • International Association of Facilitators
  • Founder and coordinator of CTI Alumni in Suisse Romande
  • Business Professional Network

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Wilfred Peterson